Happysweets Cakes and Cookies – William Fox Munroe, Inc

Happysweets Cakes and Cookies

Happysweets Cakes and Cookies

Happysweets is a brand that brings cakes and cookies made in Puerto Rico, to the Southeastern mainland United States. WFM helped bring the brand’s young, energetic, and colorful personality to life by using a bold, bright, and modular packaging system. The design accommodated many different products and packtypes in a visually organized way. Leading with color and taste appeal brought a fresh energy to the products previously sold under other brands and supported expanded distribution.