Hershey’s Vampire Kisses – William Fox Munroe, Inc

Hershey’s Vampire Kisses

Hershey’s Vampire Kisses

The Hershey Company partnered with WFM to design and introduce Hershey’s Vampire Kisses as an opportunity to expand the brand and support growing occasions. From concept visuals early in the development process through execution, the team strove to drive excitement by bringing a seasonally exclusive flavor and foil design to the iconic brand for the season.

Vampire Kisses helps consumers celebrate the season by building on iconic assets and taste appeal while leveraging seasonally relevant storytelling. The product stands out in a candy dish and makes celebrations and gatherings special in whatever form they take. Monsters in training and Kisses fans everywhere can look forward to unwrapping the bat print foil and sinking their fangs into milk chocolate and strawberry goodness like a real vampire.

*National Retail Federation. “Historical Spending, https://nrf.com/insights/holiday-and-seasonal-trends/halloween/halloween-data-center,”
click on the “Historical: Purchasing plans” tab. Accessed Mar. 3, 2020.