Seltzer’s Smokehouse Snackers Packaging Design

WFM helped Seltzer’s bring their long-standing tradition of quality Lebanon Bologna to consumers in a conveniently snackable form to enjoy anytime. Honoring the Seltzer’s legacy and heritage was key to engaging with the core audience as well as introducing newcomers to Lebanon Bologna. A new, extendable visual strategy combined with a pouch packaging format brings convenience and bold, smokehouse flavor to snack time. Smokehouse cues and storytelling about the time-honored tradition of making Lebanon Bologna in wooden smokehouses prepare consumers for a unique, handcrafted experience offered by Seltzer’s. Each design showcases the versatility of Smokehouse Snackers, from pairing with crackers or cheese, adding to a charcuterie board, or simply enjoying straight from the pouch.